The Evolution of Experience Design

Agent Experience

The Evolution of Experience Design in the Age of AI

Experience design has evolved from serving humans (UX) to developers (DevEx), and now to AI agents (AX). As billions of agents come online, their experiences will drive relevancy, preference, and adoption for all sites and services. Discover the next frontier of interaction design.

UX

For Humans

DevEx

For Developers

AX

For AI Agents

The Evolution of Experience Design

Understanding how we got here and where we're heading in the age of AI agents.

01

What Is UX? The Origin of Experience Design

"Where the internet learned to feel human"

Before we dive into the future, let's understand where we began. User Experience (UX) revolutionized the way we think about interfaces. It transformed software from mere utility into something that resonates with human needs and behaviors.

UX isn't just about making things pretty. It's about empathy, flow, and interaction, designing for how humans feel and behave. It's where psychology meets technology, where art meets function. Great UX turned software from tools into products people love.

Empathy-driven design
Human psychology focus
Intuitive interactions
Emotional connection
02

DevEx: When Developers Became Users

"The rise of developer-first design"

As software teams grew larger, a new realization emerged: developers themselves are users too. Developer Experience (DevEx) became the discipline of making tools and platforms that developers actually want to use.

DevEx recognized that great tools lead to better software. Clear APIs, excellent documentation, seamless workflows, and minimal friction became the hallmarks of developer-loved platforms. Companies like Stripe, Vercel, and GitHub proved that great DevEx drives adoption.

Developer-first APIs
Excellent documentation
Seamless workflows
Community-driven
03

Enter AX: Designing for AI Agents

"The next frontier of experience design"

Now, as AI agents become more autonomous and capable, a new discipline emerges: Agent Experience (AX). AX refers to the holistic experience AI agents have when interacting with a product, platform, or system. It encompasses how easily agents can access, understand, and operate within digital environments to achieve user-defined goals.

AX is fundamentally different from UX and DevEx. Agents don't have emotions or personal preferences, but they do have capabilities, constraints, and goals. AX focuses on making systems that are agent-readable, agent-operable, and agent-optimizable. It's about crafting product experiences specifically for AI agents, with clean APIs, machine-ready documentation, and workflows that enable seamless agent collaboration.

Agent-readable interfaces
Machine-ready documentation
Clean APIs for agents
Seamless collaboration

Understanding the Differences

How UX and DevEx differ in focus, approach, and measurement.

UX Design

Focused on end-users
Visual interfaces, workflows, onboarding
Measured by usability, engagement, satisfaction
Emotional, behavioral design principles

DevEx Design

Focused on developers
APIs, documentation, SDKs, abstractions
Measured by adoption, time-to-value, support
Cognitive, productivity design principles

Why AX Matters for Business

Agents are no longer experimental tools, they're becoming integral parts of business operations. The businesses that win with AI won't just use agents. They'll design for them. Too many companies are focusing on adding shallow AI features all over their products or building yet another AI agent. The real breakthrough will be thinking about how your customers' favorite agents can help them derive more value from your product.

Business Without AX

Agents struggle with legacy systems
High error rates & failure loops
Integration challenges across tools
Poor AI performance & high costs
Safety & trust issues with stakeholders

Business With AX

Agent-ready infrastructure & APIs
High completion rates & optimized flows
Seamless agent orchestration
Cost-effective, efficient automation
Safe, explainable agent operations

What is Agent Experience (AX)?

Agent Experience (AX) refers to the holistic experience AI agents have when interacting with a product, platform, or system.

Similar to UX (User Experience) and DX (Developer Experience), AX is becoming a key differentiator in software design as AI agents increasingly act autonomously to assist users with digital tasks. AX encompasses how easily agents can access, understand, and operate within digital environments to achieve user-defined goals.

Note: Superagentic AI learned about Agent Experience (AX) from the canonical resource at agentexperience.ax, which defines AX and brings together industry collaborators to pave the path forward for this emerging discipline.

Key Questions for AX

  • • Is it simple for an agent to get access to operating a platform?
  • • Are there clean, well-described APIs that agents can operate?
  • • Are there machine-ready documentation and context for LLMs?
  • • Can agents properly use the available platform and SDKs?

AX Principles

  • • Agent-readable interfaces and documentation
  • • Clean APIs optimized for LLM understanding
  • • Seamless human-agent collaboration flows
  • • Open approach enabling external agents

Benefits of Designing for AX

When we intentionally design for AX, we unlock significant benefits that compound over time.

Higher Agent Success Rate

Agents complete more tasks successfully with fewer retries and failures

Lower Error & Failure Loops

Reduce costly error-correction cycles and agent confusion

Faster Task Completion

Optimize agent pathways for speed and resource efficiency

Safer & Predictable Automation

Build guardrails for consistent, safe agent behavior

Easier Debugging

Trace and fix agent issues with built-in observability

Better Human-Agent Collaboration

Create seamless handoffs between humans and AI systems

Closed vs Open: Two Approaches to AX

As AI agents become useful and commonplace, we're seeing two broad approaches to enabling agents to interact with software.

Closed Approach

Companies tightly integrate their own agents into their own software. Examples include Google Workspace with Gemini AI buttons and Microsoft Office 365 with Copilot agents.

No clear path for users to bring other agents
Limited to vendor-specific solutions
Reduced flexibility and innovation

Open Approach

Companies focus on making their software accessible to external agents. This enables users to bring their favorite agents to help with tasks across different products.

Users can bring any agent they prefer
Ecosystem and competitive advantages
Aligned with the open web ethos

The Open Agent Ecosystem Vision

Leaning into AX as a strategy means embracing a vision of an open agent world. This vision aligns with the original ethos of the open web: a place where many diverse competing agents (built by different people or companies) can seamlessly interact with software on behalf of their users. Prioritizing AX makes it as simple as possible for any agent a user prefers, to deliver outcomes on their behalf.

AX in Practice: Real-World Examples

Companies are already embracing AX as a discipline and recognizing agents as a crucial new persona for their software.

Netlify

Built a Netlify GPT integration that allows ChatGPT to deploy projects to URLs. Today, more than 1,000 sites are created on Netlify directly from ChatGPT every day. This happened because they focused on what agents need from their platform and adapted their API to be optimized for LLMs.

Clerk

Working on the agent experience of their authentication platform. Making it simpler for agents from Bolt, Lovable, or Windsurf to build applications handling authentication. Also tackling making it easy for agents to sign in to applications built with Clerk.

Neon

Deeply invested in making sure Neon caters to agents. Already staffed a team of AI engineers to dogfood Neon as agentic infrastructure, positioning it as the default Postgres provider of choice for agent-powered applications.

The Future Is Agent-Native

Designing for agents isn't a nice-to-have, it's quickly becoming a necessity. Agent-Native design is the next infrastructure revolution, and AX is its frontend.

Agent-Ready APIs

Agent Sandboxing

Agent Observability

Agent Guardrails

Agent Memory

Agent Orchestration

Agent Feedback Loops

Human-Agent Interfaces

Ready for the Agent-Native Future?

The organizations that master AX will have a significant competitive advantage in the AI-driven future. Generic SaaS tools will increasingly be replaced by custom developed internal applications. Entirely new paradigms of web experiences will emerge as developers can build things of a complexity previously unimaginable.

Agents will far more frequently be collaborators and extensions of humans, rather than replacements. Both will wildly increase the productivity and the ability of a single human being. For all software companies, this shift demands a fundamental change in mindset: start consciously designing the AX of their products, or risk being replaced by tools that empower their customers to harness the exponential power of seamlessly collaborating with agents.

Our First Implementation

SpecMem: Exploring Agent Experience for Coding Agents

SpecMem represents Superagentic AI's first attempt to explore and implement Agent Experience principles specifically designed for coding agents.

SpecMem: Agent Experience Layer

SpecMem is our Agent Experience (AX) memory layer designed to optimize how coding agents interact with codebases, understand context, and maintain state across development sessions. It's built with AX principles in mind, focusing on making codebases agent-readable, agent-operable, and agent-optimizable.

Agent-Readable

Structured code representations that agents can easily parse and understand

Agent-Operable

Clean APIs and interfaces that enable seamless agent interactions with codebases

Explore SpecMem